Why One Foundation Shade Isn't Cutting It For Most Women Over 30

As we age, our skin goes through numerous changes that can affect our makeup routine. One of the most significant changes is the texture and elasticity of our skin, which can make it challenging to find the right foundation shade. Many women over 30 struggle with finding a foundation that provides the desired coverage without settling into fine lines and wrinkles. However, what many women don’t realize is that it’s not just about the shade, but also the cream makeup placement that can make all the difference. In this post, we will dive into the hidden art of cream makeup placement and how it can help older women achieve flawless and natural-looking skin.


I recommend 3 foundation shades for women 30+. Main foundation shade, Color correcting foundation shade (which is usually one shade darker than your main shade), Brightening foundation (essentially your concealer shade).


Step 1: Color Correcting Shade

I apply the color correcting shade across the center part of my face, nose and chin.


Step 2: Main Foundation Shade

The main foundation shade goes on the center part of the forehead and along my jawline 


Step 3: Contour

I use/recommend contour for mature skin to add dimension to the face (and if you’re new to contour I have lots of tutorials)


Step 4: Brighten Foundation Shade

The brighten foundation is like a concealer and I use it in the inner and outer corner of the eye to brighten them


Step 5: Lip/Cheek Shade

In the end, the goal is to find makeup shades that work harmoniously with your skin’s unique changes and undertones, creating a cohesive, radiant look that allows your natural beauty to shine. Embrace this journey with confidence and curiosity, knowing that the perfect makeup shades for your skin are out there, just waiting to be discovered

Click HERE For Custom Shade Recommendation 


Close (esc)